Arbikie wins Best Brand Experience with Edinburgh Fringe venue, The A Club
Scotland’s leading field-to-bottle distiller, Arbikie was awarded ‘Best Brand Experience’ at the 3rd annual Scottish Gin Awards for it’s Edinburgh Fringe Festival venue, The A Club. They were merited by the judging panel for capturing a global audience and taking their rural distillery to an international level.
The A Club is one of the most luxurious venues at the Edinburgh Fringe Festival found in the stunning location at The Merchant’s Hall on Hanover Street. Working in partnership with Mackenzies Catering, Arbikie achieved yet another successful year at The A Club this past August- resulting in another sold out month for a fourth year running.
Arbikie is one of the world’s few single-estate distilleries and are pioneers behind a sustainable and provenance-focused ethos. All ingredients for Arbikie spirits are planted, sown, grown and harvested in the surrounding 2,00 acres that make up the estate. With farming experience within the Stirling Family drawing back to the 17th century.
Arbikie’s brand story and field-to-bottle ethos was augmented through various experiences at The A Club. Including an Arbikie cocktail menu and pairing dinners, interactive Masterclasses and exclusive tastings with world-renowned whisky experts Charles Maclean and Blair Bowman. Not to mention The A Club’s presence in an international audience of 4 million people.
Marketing Manager, Rachel Thomson commented: “Essentially, this year is our fourth month of running an international venue, so to be awarded with ‘Best Brand Experience’ is just an amazing achievement. It’s so nice to see that the team’s hard work has been recognised, both at Arbikie and Mackenzies. It’s so well deserved by all.”